McDonald's Tests Out Plant-Based Big Mac, Big Vegan TS, in Germany

McDonald’s Germany is set to launch its first vegan burger.

Called the Big Vegan TS, the new option features Nestlé’s new plant-based Incredible Burger. Made from a blend of soy and wheat protein, the uncooked veggie burger looks like a traditional raw beef patty. When cooked, it’s said to have a juicy, meaty texture like the Beyond Burger or the Impossible Burger. McDonald’s Germany has a veggie burger made from quinoa, but it’s vegetarian.

The plant-based protein trend is growing rapidly as consumers look for ways to eat healthier and reduce their environmental footprints. Unlike the previous generation of veggie burgers, which long had a mediocre reputation, the new proteins are designed to look and taste like meat and to appeal to meat eaters as well as vegans and vegetarians.

Major fast-food chains and food makers are paying attention to the trend and figuring out ways to add the meatless, but meat-like, proteins to their menus.

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